Post by account_disabled on Dec 20, 2023 9:17:23 GMT
Imagine being in your living room, ordering Burger King , impatiently waiting for a tasty Whopper and what the delivery guy brings you is a bag of McDonald's. That was what happened to a good part of the Belgians who wanted to ask the "king" on Thursday, April 1. Coinciding with "April Fool's Day" , also known as "Poisson d'avril" in French and which could be translated as April Fool's Day in Spanish, the Belgian subsidiary of Burger King decided to play a little trick on delivery customers with the help of the Buzzman agency . Thus, everyone who ordered that day found that their food came in a McDonald's bag , although, of course, all the products were from Burger King.
«Caught! On Joke Day in April we decided to make trouble for our customers by taking their order in a competitor's bag," says the firm in the promotional video of this initiative, which has had a very good Phone Number List impact on social networks, in which Users posted photos on Twitter to share the prank they had played. In the spot you can see the riders taking the orders to their corresponding recipients. Once at the doors, a camera records their reaction, who are stunned to see that the bag belongs to Burger King 's opponent . Stupefied customers ask for the order to be returned, while the delivery man insists that, perhaps, if they give what's inside a chance, it might surprise them. The deadline for registering cases for the 2021 Efficiency Awards , which will be held on October 28 at the Teatro Real in Madrid , is open from today, Monday, April 5, until May 31.
On the official website you can consult the bases and documentation required to participate in the awards, organized by the Spanish Association of Advertisers (aea) and with the strategic advice of SCOPEN . It is still not known with certainty what the format of this edition will be, but at the moment it is contemplated that it could be hybrid, as was done at the last gala . On this occasion a novelty is presented, and that is that the Agency of the Year Award is divided into two : Creative Agency Award and Media Agency Award, thus resuming the structure of previous awards. Likewise, the category of internationality also changes, since the campaign must be carried out in Spain, but the diffusion in an international country is reduced, from three to at least one, with the intention of being able to accommodate more cases. To date, since 1997 there have been 3,118 cases registered, 730 trophies awarded, 902 advertisers.
«Caught! On Joke Day in April we decided to make trouble for our customers by taking their order in a competitor's bag," says the firm in the promotional video of this initiative, which has had a very good Phone Number List impact on social networks, in which Users posted photos on Twitter to share the prank they had played. In the spot you can see the riders taking the orders to their corresponding recipients. Once at the doors, a camera records their reaction, who are stunned to see that the bag belongs to Burger King 's opponent . Stupefied customers ask for the order to be returned, while the delivery man insists that, perhaps, if they give what's inside a chance, it might surprise them. The deadline for registering cases for the 2021 Efficiency Awards , which will be held on October 28 at the Teatro Real in Madrid , is open from today, Monday, April 5, until May 31.
On the official website you can consult the bases and documentation required to participate in the awards, organized by the Spanish Association of Advertisers (aea) and with the strategic advice of SCOPEN . It is still not known with certainty what the format of this edition will be, but at the moment it is contemplated that it could be hybrid, as was done at the last gala . On this occasion a novelty is presented, and that is that the Agency of the Year Award is divided into two : Creative Agency Award and Media Agency Award, thus resuming the structure of previous awards. Likewise, the category of internationality also changes, since the campaign must be carried out in Spain, but the diffusion in an international country is reduced, from three to at least one, with the intention of being able to accommodate more cases. To date, since 1997 there have been 3,118 cases registered, 730 trophies awarded, 902 advertisers.